Personal data is any information about a person or 'data subject' that can be used to directly or indirectly identify the person. Personal data can be further defined as "direct" or "indirect" data. Direct personal data identifies a person without requiring any other information, such as their name, email address or photo. Indirect personal data identifies a person when combined with other data, such as the combination of a users initials and their school, or a student's IP address and class list. Showbie takes precautions to protect user personal data in both of these categories.

Parental consent is required to process personal data for children under the age of 16.